Dementia Care Matter's NEWS


December 7


"Safeguarding: A Positive Focus"

Launched today Dementia Care Matters position statement and 2013 Plan which responds to three key reports - Compassion in Practice, CQCs State of Care 2012 report and the Francis Report.    Download



 December 2012



 Expressions of Interest: Post - Consultant Nurse Dementia Care Matters

Inspirational Nurse : Expert Facilitator : Person Centred on the inside

In 2013 Dementia Care Matters will be seeking to recruit to this full time post.


This is an exciting but very demanding opportunity for a Senior Nurse. Applicants will need to demonstrate total commitment, leadership and practice skills in Dementia Care Matters philosophy. Keys skills as a Dementia Care Consultant and Trainer are essential particularly in Dementia Care Matters style of facilitation and training.  Academic rigour and management report writing skills critical.


The post requires someone with an inspiring personality, able to lead managers, nurses and care workers to want to change cultures. It is essential that a Nurse joining Dementia Care Matters has participated and completed at least 1 of Dementia Care Matters University Recognised Courses.


Dementia Care Matters work load is exciting, rigorous and demanding and someone has to feel that this is more a life than a job and that it really means something to the person to be part of Dementia Care Matters.  The work involves at least 3 days per week travelling the UK or Ireland and the overnight stays linked to this.


In return we offer a fantastic team of colleagues, a leading edge national opportunity and an organisations work that is less about talking person centred care and more about really getting on with it.

Please submit an expression of interest in terms of why you would want us to consider you to David Sheard at



October 2012

Available Now


"Mattering in a dementia care home: Part one" was launched at Congress in Brighton in October.

It is Dementia Care Matters NEW 2 hour DVD training programme for nurses, care workers and managers.

David Sheard with four leading care homes demonstrates the very best dementia care.

Linked to Qualifications and Credit Framework’s dementia related qualifications

Cost:  £165 + VAT *Assessment available for an extra fee   

Order from our shop


October 2012

Response to Talking Point feature, Journal of Dementia Care, Volume 20 No. 5 September / October 2012. "Time to explore some accepted "wisdom" in dementia care."  click here


March 2012

Congratulations to Anita and the team at Wren Hall for their success in winning the "Best Re-development (small)" - Pinders National Design Award 2012.


June 2012

We are recruiting:


Associate (academic assesment)

We are looking for people to join our team of Associates for academic assessment to manage the increasing number of assignments generated through  the Diploma Level: Person Centred Dementia Care course, “An Emotional Journey”.  

We invite interest from people who have themselves completed this course and achieved marks of over 60% in each of the 3 assignments. There must be no conflict of interest with other employment and markers need to have a very flexible approach to this role with an ability to mark a minimum of 40 assignments every 4 months - an annual total of approximately 120. 

Please make an initial expression of interest by email to and we will contact you for a chat 


February 2012


David Sheard appears in Welsh TV programme, titled 'Un o Bob Tri' (One In Every Three) on S4C on 29 February at 20.25.


Fflic TV, based in Cardiff, were last year commissioned by S4C to produce a programme looking at the incidence of dementia in Wales and how care is provided to people who develop the condition. As a recognised provider of dementia care they asked Fairways whether they could film at Glyn Menai in Bangor, a care home that Dementia Care Matters has worked with.



Achieving Quality of Life in Dementia Care Homes 




Seven Key Targets That Would Radically Improve Dementia Care Homes: 


1.     Cohesive Commissioning

In the UK there is no clear vision of what model of dementia care works in care homes:  this requires investment in research.


2.     Specialist Dementia Care Inspection

The current use in CQC of a generic outcomes methodology across all health and social care services is flawed.  Dementia care homes need to be inspected using a dementia specialist measurement approach.


3.     Sense In Administration

Dementia care homes are drowning in very burdensome paper requirements from commissioners and regulators which is directly preventing quality of care.


4.     No Fee Disincentives

Currently high quality dementia care homes who manage through positive innovative person centred care to reduce a person’s expressions of behaviour then receive a fee reduction – whilst poor quality care homes that do not have these skills and inappropriately rely on neuroleptics use receive high level fees – this lacks basic common sense.


5.     Investment In Culture Change Programmes

Investing in a competency based approach to dementia care training is misguided and reinforces task orientation.  Dementia care homes need culture change programmes backed up by person centred leadership training.


6.     A National Emotional Labour Strategy

Dementia care is all about emotional care and this requires staff giving emotional labour.  Care staff need to be guaranteed by employers - support, training and guidance for their emotional labour needs.


7.     Positive Recognition Of Overseas Workers

Dementia care homes in the UK are totally reliant on the dedication of staff from overseas and this requires a PR strategy to improve the regard and morale of these staff.



November 2011

Congratulations to Anne, Martin, Sarah and all of the staff at Merevale House and Val Gains from Threshfield Court, Barchester Healthcare for their success at the National Dementia Care Awards which were presented on 2 November at Dementia Congress in Liverpool.  


Merevale House won the award for “Outstanding Dementia Care Product or Innovation” and also the award for “Best Dementia Care Home.

 David commented: 

" This award marks 25 years of Merevale House and Annes passion, heart and emotional intelligence in knowing always what matters most in dementia care. Merevale House will always be the spiritual home of Dementia Care Matters and I remain indebted forever to Anne for believing in me. It is where all my work began 16 years ago, where I felt at home running Dementia Care Matters in its early years and the source of many of our concepts and ideas. Merevale House to this day is a personal anchor for me in knowing what they achieve can spread elsewhere. It is a mark of Anne's humbleness that she was truly surprised at the Awards ceremony how many people's lives in dementia care across the UK Merevale's philosophy has reached. From the bottom of my heart I and everyone in Dementia Care Matters sends Anne, Martin her deputy and the whole team our many congratulations for proving that dementia care can be so different."


Val Gains won the award for the “Best Dementia Care Home Manager.“

David commented:

" Threshfield Court holds a special place in Dementia Care Matters development as it is one of the first large 'corporate' care homes to prove that what Anne had achieved at Merevale House could equally be transferred to this type of home. Backed by Barchester Healthcare's Memory Lane philosophy and led by Sheena Wyllie Director of Dementia Care's driven determination to make things happen Threshfield Court is one of their Beacon sites. It has been a pleasure to work alongside Val, Liz her Deputy and this special team who have put such faith in our work with them and we are proud that they hold Dementia Care Matters kite mark for achieving Quality of Life in dementia care. We are all thrilled in Dementia Care Matters that Vals leadership and her personal qualities have been recognised through this award - there is no one deserves it more."



Two inspiring conferences were attended by nearly 200 participants in September 2011


Dementia Care Matters brings its first National Dementia Care Conference to Dublin

press release


Journal of Dementia Care and Dementia Care Matters conference in Birmingham

press release



1 September 2011


Dementia Care Matters is pleased to announce that the three Diploma Level courses on the National Programme have been granted ReQ (Recognising educational Quality) status by the University of Surrey and the University of Brighton.

Further details click here


8 July 2011  


Dementia Care Matters supports the guide distributed in the Independent today - view at the link below:



April 2011


David Sheard has shared Dementia Care Matters full model of dementia care in his new guide.



Achieving real outcomes in dementia care homes.      




July 2010


David Sheard has been awarded an Honorary Doctorate by the University of Surrey.












October 2010 - Dementia Care in the NHS

At the 2nd National Conference on Acute Hospitals and Dementia, organised by St Helens and Knowsley Teaching Hospitals NHS Trust, David Sheard launched Dementia Care Matters' new model "Inspiring Dementia Care in the NHS: The 70 point NHS Culture and Quality of Care Checklist.  checklist


October 2010 - Inspiring Home Support

At a conference organised by Worcestershire County Council, Peter Priednieks, Director and Daren Felgate, Consultant / Trainer lauched Dementia Care Matters' new model for dementia care home support "Inspiring Home Support: The 50 Point Outcomes" Checklist. - checklist


 July 2010 - Launch of National dementia care "kitemark" 

Dementia Care Matters has launched a Quality of Life "kite mark" which focuses on quality of life outcomes, being recognised for quality dementia care and which provides the Care Quality Commission with independent evidence. press release


 December 2009 - Dementia Care Matters and the BBC / Open University


 'Feelings Matter Most' in action


 As you may be aware Dementia Care Matters was recently involved with the BBC in contributing to the series:


'Can Gerry Robinson Fix Dementia Care Homes?'


 The series was shown on:

 Tuesday, 8 December BBC 2 at 9 pm and

 Tuesday 15 December BBC 2 at 9 pm


The series looked at the quality of life for people living with a dementia in three examples of care homes.

The presenter was Sir Gerry Robinson .  In the first programme Paul Edwards from Bradford Dementia Group is featured working with one home using Dementia Care Mapping. Also in the first programme Anne Fretwell and myself are introduced, including Anne's care home Merevale House previously featured in Alzheimer's Society's national training DVD 'Yesterday, Today, Tomorrow'.


The whole of the second programme features excerpts of myself and Anne working with Sir Gerry Robinson using Dementia Care Matters model published by Alzheimer's Society:

· Enabling -- our qualitative observational evaluation

· Inspiring -- the leadership matters approach and 50 point checklist

· Growing -- training that works in dementia care

It demonstrates how quality of life improvements are dependent on real leadership and culture change and the challenges it presents an organisation with.


We hope that you find the series adds to the debate and evidence of what matters most in dementia care. Dementia Care Matters thought long and hard about its involvement in this programme and felt the opportunity to reach a large national audience was worth the commitment required.


The Feelings Matter Most series of 5 publications authored by myself are available to order through:


Families seeking a copy of our free information booklet 'How to Choose a Dementia Care Home' can order this through:



Individuals or organisations seeking a Dementia Care Matters information pack should send this request via e-mail to


In addition, I have recorded a post-programme webcast with the Open University where myself and a panel give an expert's opinion on some of the issues the programme raises. This can be accessed via:


Everyone in Dementia Care Matters looks forward to discussing the content and impact of this programme with you over the coming months. Do feel free to circulate this e-mail to the widest possible audience.


 With many thanks.



David Sheard

Chief Executive / Founder Dementia Care Matters


Visiting Senior Fellow, Division of Health and Social Care, University Of Surrey