National Scheme



Dementia Care Matters Quality of Life “kitemark”


Benefit from: 
  • Participating in a national dementia care Quality of Life ‘kitemark’
  • Providing the Care Quality Commission with independent evidence
  • Being recognised for quality dementia care
  • Gaining external validation
  • Receiving an independent qualitative evaluation
  • Focusing on quality of life outcomes


Dementia Care Matters is now welcoming all dementia care homes in the UK to apply for Butterfly Service status.  
Dementia care homes can apply to become a Butterfly Service home even if they have not completed a Butterfly Project with Dementia Care Matters


The Home will need to demonstrate its success in achieving a good quality level of dementia care through a focus on the lived experience of people.  



Butterfly Service™ Home – eligibility criteria


Dementia Care Matters currently has a number of homes who have already achieved Butterfly Service status.  For a list of homes...  Click here


 A Butterfly Service home has to meet the following criteria: 

  • Achieving Level 3 or above on our Qualitative Observational tool.
  • Subject to annual renewal by commissioning a Dementia Care Matters 
        qualitative observation.
  • Evidence of acting on recommendations.


On satisfying these criteria an eligible Butterfly Service Home will receive: 

  • a certificate and award confirming the Care Home as a Butterfly Service
  • inclusion on Dementia Care Matters website as a Butterfly Service
  • permission to use Dementia Care Matters Butterfly Service™ logo and branding on 
        agreed documentation
  • 10% reduction on Dementia Care Matters course fees


Applying to be a Butterfly Service Home


To apply for Butterfly Service status an initial one day qualitative observation conducted by one Dementia Care Matters Consultant is required. The fee for this is £2k + VAT per home.

This fee provides all of the services above including the qualitative observation and detailed report.


Annual renewal requires a repeat of this process.  

To carry out the qualitative observation our Consultants use the Quality of Interaction Schedule.  This is a validated qualitative observational tool published in April 2008 by David Sheard and Alzheimer’s Society in a book titled “Enabling, quality of Life – an evaluation tool.” This is used to observe the quality of interaction between staff and people living with a dementia.  The current quality of care is measured and a “quality of life” baseline created. 


The observational report will identify key areas in an action plan to build quality of life change.  Annual renewal for a Butterfly Service Home will require an unannounced qualitative observation.


Granting Butterfly Service status


Immediate Butterfly Service status will be awarded to a home that achieves level 3 or above on our Qualitative Observational tool.  The observational tool has 6 levels where Level 1 is a Home demonstrating exceptional person centred dementia care and Level 6 is a Home requiring a radical action plan to improve quality of life. 


If Level 3 is not achieved the home will have clear direction through the detailed report provided by Dementia Care Matters.  This report will identify the changes and developments needed to improve quality of life and become a Butterfly Service.  A second Qualitative Observation can be commissioned, within six months at the earliest, when the home is confident that the recommendations have been implemented and quality of life improvements have been made.  This will be at a reduced cost of £1,500 + VAT


If you wish to discuss this major national scheme further please contact Helen Walton, Development Director in our team, telephone number 07889 000801.